DUI Attorney Charleston – Why Website Speed is Important

DUI Attorney CharlestonDepending on the type of business you have, building your website can take weeks or months of hard work. Attorneys and especially one DUI Attorney Charleston SC, we recently worked with have a huge investment of time and money is all in the hopes that organic traffic will eventually find your website and purchase your products or services. The issue that works against many of these websites is that people today have become extremely impatient when it comes to getting their information. Everything today is available in seconds, and if people have to wait for any period of time they simply move on. An Attorney or legal website specifically must compete against a lot of competition with the 100’s of attorneys vying for the online clients.  If your website is running slow, you are most likely losing out a ton of business to your competitors who have much faster running websites and work tirelessly to keep it that way.

Speeding up your website is actually a simple process if you know what to look for. The one thing that you have to have in the back of your mind is that when a visitor comes to your website today, they will make a decision in 5 seconds or less to stay and shop or hit the back button and go elsewhere. If your site is slow on the homepage, they are long gone before they ever see the rest of your website. The name of the game here is engagement, and to get visitors to turn to clients, you have to keep them around for as long as possible. The first thing to do on the home page is to remove all that clutter. Put pictures and videos on their own pages so that they will down drag down the download time of the home page.

Be sure to place key categories to all your products above the fold where they can be seen the instant a visitor arrives on your pages. By increasing the links and the information on specific pages, you significantly speed up the way the home page opens and give these visitors the chance to find what they need much faster. Remove any animated banners or advertisements from the main page too as they are distracting and they tend to slow down the page tremendously. Install a cache plugin on your website, this will speed up open times for future visitors. If you have inactive plugins, delete them to increase speed. One final thing is to use a program that compresses images. This is especially helpful if your website has several images that need to tell unique stories.  When you have a chance check out this website for a great example: http://charlestonattorneygroup.com

Lawyers in Columbia SC on Using Live Chat

Lawyers in Columbia SCWith only five seconds before a website visitor makes the determination to stay of leave your website, stated this lawyer in Columbia SC, it is very important that you think of creative ways to engage them as quickly as possible. One very popular tool to achieve better engagement and success is implementing a live chat button on your website to assist buyers in their purchase or as the case may be with an attorney’s website, to get the client to engage your services as a law firm. In addition to helping buyers find particular items, there are several more benefits that could completely turn around your visitor interaction and your ultimately gain you more new clients or sales.

Helping Indecisive Clients Use Our Law Firm
Many buyers who wander to your website might just be window shopping or perhaps looking for the best possible deals. Without the chat feature, they are left to look for the best possible deal without any prompting, and more often than not will leave the sight as they continue looking for a bargain. With the live chat feature, you can instantly interact with the buyer and see exactly what it is they are looking for. If price is an issue, you have the option to offer them discount and promotional codes to help give them a deal that they feel is tailored right for them. For law sites the advantages are very immediate and some of the major national law website like http://www.lawhelp.org/ were the first to use online chat to help answer questions in real time for their site visitors.

Building Buyer Confidence In Our Legal Services
If a visitor is on your website for the first time, all they have to go by is either reviews made about your website or recommendations made in forums or blogs. When the buyer sees that a representative is live on chat ready to assist, it instantly gives the buyer confidence that this website is serious about their customer service. That small button can have such a positive impact on how the visitor interacts, even if price is not the lowest. The visitor will think that long after the sale they have a direct contact to the representative of the company to help ensure everything is perfect from shipping to delivery.

Handling Challenging Questions
When a visitor arrives on a new website, they have a tremendous amount of questions that might night be easily found on a FAQ page buried in the website. These questions can often make or break a buying decision, from shipping times, returns, and questions about custom products. Speaking with a live operator gives answers to those questions before the visitor goes to the competition and finds the answers there instead. The cost to maintain this live chat button is minimal compared to the huge and consistent new business that it could bring in year after year, especially for a law firm.  For an example of Chat in use visit them at: http://columbiaattorneygroup.com



Karnard Kreations is about high performance in your business and in website design, marketing and conversion.  The main focus of our firm is to use our years of experience to transform your current marketing and especially your website design in to a machine that can generate new business for you and your firm.  Check back soon as we are revamping our website with new and exciting information.